AWAKE has launched "AWAKE Newspaper," an original media outlet
based on "FIT FOR LIFE," our monthly wellness event.
This paper not only reports on the event, but also
focuses on the background and philosophy behind it:
What is FIT FOR LIFE?
Why do we exercise?
Why do we choose certain foods?
And what is the future that FIT FOR LIFE aims for?
The exhilaration of beach runs and HIIT THE BEAT, the rhythm of music created by the DJ, and the "reason for eating" embedded in the salad buffet and deli.
What AWAKE values is not a temporary event or trend, but sustainable choices that can be easily incorporated into daily life.
AWAKE Newspaper is published as a medium to
connect FIT FOR LIFE to daily life, rather than letting it be a one-time "experience."
Amidst busy daily lives, we aim to provide a smallきっかけ (trigger) for people to reflect on their bodies and minds.
And, as a place where people can gently connect, we aim for it to take root in daily life.
AWAKE Newspaper is currently available in stores.
Please pick up a copy and take a look.
Please look forward to the next issue.
